OPEN to Program and #ACPSocial (media campaign) Partners ONLY. Not a Program or #ACPSocial partner, click here to inquire how to become one.

Anna Gosline, Senior Director of Health Policy and Strategic Initiatives, Blue Cross Blue Shield of Massachusetts, will present the latest marketing research on what words work best with what populations when discussing advance care planning. She will also share tested tools that can be used for free.

Program and #ACPSocial Partners, please email us directly for registration information.